Universal Paying Up For Faking FOURTH KIND Ads


universalpictureslogowide

Universal Pictures has agreed to pay $20,000 to the Alaska Press Club to settle complaints about fake news archives used to promote the movie “The Fourth Kind,” the Fairbanks Daily News-Miner reported.

The Anchorage lawyer who negotiated the settlement for the Fairbanks paper and six other media outlets, John McKay, said the fake online stories undermined the credibility of the news organizations.

Universal created a series of fabricated online news articles to publicize the movie about a purported plague of alien abductions in Nome a decade ago. The articles posted appeared to be from real Alaska publications.

The articles included a fake obituary and news story about the death of a character in the movie, Dr. William Tyler, that supposedly were from the Fairbanks Daily News-Miner. The settlement also requires Universal to remove the fake news articles from the Internet.

Attorney John McKay said;

“If people can’t rely on the fact that when they look at a news article on the Web that it’s from the newspaper it appears to be, or is written by the reporter it appears to be, it erodes confidence in the world of journalism,” said

McKay added that it didn’t appear that the advertising campaign was cleared by attorneys at Universal Pictures, and he praised the company for responding quickly to the complaints.


Jason Moore
Written by Jason Moore

is a member of the Academy of Science Fiction, Fantasy and Horror Films and the Founder/Editor In Chief of SciFi Mafia®