Even before the premiere of Universal’s Snow White and the Huntsman this coming summer, the studio has announced its intentions in looking to do a sequel. Wait, before you launch into the question of how a sequel can be made to Snow White and The Huntsman, let’s look at the why.
In a Q&A talk at the 2012 Pulse Conference last Friday, NBC Universal Studios president and COO Ron Meyer explained that “it is important to develop franchise movies because they have brand recognition, which makes them easier to explain to potential ticket buyers and less expensive to market.”
Unlike Warner Bros and Disney who have partnered with established comic book character brands with DC and Marvel, Universal has worked to make franchises like the Bourne films, The Mummy, Fast & Furious, American Pie and most recently Battleship with Hasbro. With Snow White and the Huntsman, Meyer said that the studio thinks that they can do a sequel spinning off Chris Hemsworth’s Huntsman character if the film does well enough in the box office.
So, if the hordes of Chris Hemsworth fans demonstrate enough of a box office payoff (though I’m not sure how you distinguish between the Twilight dollars from the Thor dollars,) we may just see a sequel in the works for Hemsworth’s Huntsman.
It’s now less than two months before the premiere of Snow White and the Huntsman. Would you like another peek at the film’s dark heart? Check out this featurette of Universal’s Snow White and the Huntsman:
Featurette: Snow White and the Huntsman – The Film’s Dark Heart and Beacon of Light
[youtube]http://www.youtube.com/watch?v=w2u2CBnnlQw[/youtube]
Synopsis:
In the epic action-adventure Snow White and the Huntsman, Kristen Stewart plays the only person in the land fairer than the evil queen (Oscar-winner Charlize Theron) who is out to destroy her. But what the wicked ruler never imagined is that the young woman threatening her reign has been training in the art of war with a huntsman (Chris Hemsworth, Thor) who was dispatched to kill her. Sam Claflin (Pirates of the Caribbean: On Stranger Tides) joined the cast as the prince long enchanted by Snow White’s beauty and power.
The breathtaking new vision of the legendary tale is from Joe Roth, the producer of Alice in Wonderland, producer Sam Mercer (The Sixth Sense) and acclaimed commercial director and state-of-the-art visualist Rupert Sanders.
Snow White and the Huntsman is slated to hit theaters on June 1st, 2012.
