HBO’s ad campaign for its hit show “True Blood” is releasing a new poster every week in a twelve-week run before the third season premiere of the show this June. Check out these two posters to add to the run of these blood-inspired posters.
[Click images to blow sh!t up]
Executive Vice President of Consumer Marketing, Courteney Monroe, talks about this marketing strategy:
“We’re starting pretty far out and striving to empower the show’s rabid fan base with key pieces of content.”
Each poster is a standalone ad for the show. Check out the first poster of this series here.
HBO will be airing the entire second season before the premiere episode.
“True Blood” premieres on HBO with its third season on June 13th.
[Source] THR
