Apparently, Disney is not satisfied with sticking to the same old advertising/marketing for movies any more. This seems to hold especially true for the upcoming sequel to 1982’s TRON, TRON LEGACY. Creative communications agency FIVE33 has put together a Tron Light Cycle installation that will travel the world to support Tron Legacy as it approaches its December 10th release date.
Check out the video below!
Five33’s TRON Legacy Light Cycle Installation
FIVE 33 are known for their groundbreaking campaigns which have included – Disney’s A Christmas Carol and Alice in Wonderland.