‘Transformers’ Crushes The Box Office


transformers_fallen_02Aside from its whopping five-day domestic tally — the second highest of all time — Paramount’s “Transformers: Revenge of the Fallen” broke records in several countries overseas, leading to a massive $387.3 million worldwide through Sunday, one of the best global launches ever.

The five-day opening gross of $201.2 million from 4,234 theaters domestically easily eclipsed the $152.4 million earned by “Spider-Man 2,” which previously held the five-day record for a Wednesday launch. And “Transformers 2” nearly matched the best five-day gross of all time: $203.8 million for WB’s “The Dark Knight.”

Overseas, the action tentpole opened to an estimated $162 million, the fourth best international opening of all time, after “Pirates of the Caribbean: At World’s End” ($216.3 million), “Harry Potter and the Order of the Phoenix” ($193 million) and “Spider-Man 3” ($164.9 million). The sequel’s foreign total was $186.1 million when factoring in the $24.1 million earned the previous weekend in the U.K. and Japan.

Although the Michael Bay-helmed pic sucked up most of the oxygen at the box office, other pics scored notable numbers. Disney-Pixar’s “Up” surpassed Par’s “Star Trek” to become the year’s highest-grossing title at the domestic B.O. (The film’s total through Sunday was an estimated $250.2 million, boosted by the added charge for 3-D tickets.)

“Transformers,” which Par and DreamWorks debuted over the Fourth of July holiday in 2007, opened to $70.5 million domestically on its way to cuming $319.2 million in North America and $700 million worldwide.

Imax also participated in the “Transformers 2” bounty. The pic played on 169 Imax screens domestically. Five-day opening gross at Imax sites was a record $14.4 million.

The “Transformers” franchise was among the projects that reverted to Paramount after its split with DreamWorks, although Steven Spielberg remained an exec producer on the sequel and DreamWorks’ logo appears at the opening of the pic and in ads.

Adam Goodman, who arrived at Par six months ago from DreamWorks, helped guide both “Transformer” pics. Just days before the “Transformers” sequel opened, Paramount chair-CEO Brad Grey announced that Goodman was being upped to Paramount Film Group prexy as production toppers John Lesher and Brad Weston were exiting the studio.

Grey also lauded Bay’s ability to connect with audiences. He said the entire Par family is “proud to be behind him, and we look forward to our collaboration with him in the future.”

“Transformers 3” is tentatively slotted to open July 1, 2011.

In the meantime, “Revenge of the Fallen” is expected to remain a sizable B.O. force in the coming days, looming over such new fare as 20th Century Fox’s 3-D toon “Ice Age: Dawn of the Dinosaurs,” which opens Wednesday.

Also opening Wednesday is Universal’s Johnny Depp gangster pic “Public Enemies.”

[Source] Variety


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