Now You Can Get THE HUNGER GAMES: CATCHING FIRE Capitol Look at Home


Catching Fire logo wide

You may or may not remember when The Hunger Games was released they teamed up with China Glaze and released several Capitol inspired nail polishes. I, personally, got a few. ANYWAY. With the release of The Hunger Games: Catching Fire they have teamed up with Covergirl to release this fall an exclusive line of makeup based on the movie. Here’s the press release.

COVERGIRL ANNOUNCES EXCLUSIVE NEW BEAUTY PARTNERSHIP WITH LIONSGATE’S “THE HUNGER GAMES: CATCHING FIRE”

COVERGIRL creates striking new CAPITOL COLLECTION beauty campaign inspired by the film

HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion.  All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.

I most certainly will be stocking up.

The Hunger Games: Catching Fire, starring Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Donald Sutherland, Stanley Tucci, Philip Seymour Hoffman and Elizabeth Banks, is slated to hit theaters on November 22nd, 2013.


Jess Orso
Written by Jess Orso

Jess is the Managing Editor and Southern Correspondent for SciFiMafia.com