INCEPTION: Entire Buildings In New York Turned Into Mind-Bending Billboards

Warner Bros. Pictures is going to some pretty cool lengths to promote Christopher Nolan’s upcoming film, Inception – starring Leonardo DiCaprio, Marion Cotillard, Cillian Murphy, Ellen Page, Joseph Gordon-Levitt, Ken Watanabe, Tom Hardy and Michael Caine.

Inception seems to be literally taking over the city of New York with these new full building ads for the film. The first image shows water seeming to pour from the windows of the building, and the second makes the building appear as if the wall is being pulled away from the structure. Check them out below!