DC Throws a little Hype on the Fire with “The New 52” Commercial

DC Comics is really exploring all their marketing options with their relaunch, The New 52. Now their even getting into commercials to promote the revamp of their entire line.

To support the launch of DC Comics – The New 52, DC Comics has created a dynamic commercial featuring the stunning covers and interior artwork from some of the most highly anticipated comic books of the year including JUSTICE LEAGUE # 1 by Geoff Johns & Jim Lee, ACTION COMICS # 1 by Grant Morrison & Rags Morales, BATMAN # 1 by Scott Snyder & Greg Capullo, WONDER WOMAN # 1 by Brian Azzarello & Cliff Chiang, AQUAMAN # 1 by Geoff Johns & Ivan Reis plus many more.

The 30-second spot will run on various national television channels as well as on the big screen in movie theaters across the country in National CineMedia’s FirstLook pre-feature program.

I’m actually glad that DC is trying to extend their reach as much as possible with this new direction. It’s clear that their strategy is to focus on gaining new readership, which is probably smart seeing as how the reactions of long-time fans is a mixed bag. What do you guys think of The New 52? Is it a chance to right some wrongs or is it the worst idea ever? Sound off in the comments below.

[Source] DC Comics   [Image Source] Hero Complex


Brandon Johnston
Written by Brandon Johnston

Brandon is a Reporter, Critic, Tornado Alley Correspondent, Technomancer, and Book Department Editor for SciFi Mafia®. When he's not writing for SciFi Mafia®, he's busy being a dad, a novelist, and a man with more hobbies and interests than is healthy for any one person to have.