666 Park Avenue is my personal favorite new show of the season (though I haven’t seen Arrow yet) and I hope you’ll love it too. This poster gives an interesting twist to the campaign – get it? twist? – but should really be seen primarily as a metaphor. Don’t worry, the show won’t require you to take notes and study, it’s just pretty and creepily entertaining. Like the poster!

Presumably we’re getting this new poster because it includes the just-released premiere date, which we told you about earlier. Here’s your friendly reminder-as-to-what-it’s-about trailer and series summary:

Trailer: 666 Park Avenue

666 PARK AVENUE
(Sundays, 10:00 p.m.)

At the ominous address of 666 Park Avenue, anything you desire can be yours. Everyone has needs, desires and ambition. For the residents of The Drake, these will all be met, courtesy of the building’s mysterious owner, Gavin Doran (Terry O’Quinn). But every Faustian contract comes with a price. When Jane Van Veen (Rachael Taylor) and Henry Martin (Dave Annable), an idealistic young couple from the Midwest, are offered the opportunity to manage the historic building, they not only fall prey to the machinations of Doran and his mysterious wife, Olivia (Vanessa Williams), but unwittingly begin to experience the shadowy, supernatural forces within the building that imprison and endanger the lives of the residents inside. Sexy, seductive and inviting, The Drake maintains a dark hold over all of its residents, tempting them through their ambitions and desires, in this chilling new drama that’s home to an epic struggle of good versus evil.

666 Park Avenue stars Rachael Taylor (Charlie’s Angels, Grey’s Anatomy, Transformers) as Jane Van Veen, Dave Annable (Brothers & Sisters, Reunion) as Henry Martin, Robert Buckley (One Tree Hill, Lipstick Jungle) as Brian Leonard, Mercedes Masöhn (The Finder, Chuck, Three Rivers) as Louise Leonard, Helena Mattsson (Iron Man 2, Nikita, Desperate Housewives) as Alexis Blume, Samantha Logan as Nona Clark, with Vanessa Williams (Desperate Housewives, Ugly Betty, Shaft, Soul Food) as Olivia Doran and Terry O’Quinn (Lost, Millennium, Hawaii Five-0, Alias, The West Wing, Jag) as Gavin Doran.

Based on the book series by Gabriella Pierce, 666 Park Avenue was written by David Wilcox (Fringe, Life on Mars), who is also an executive producer along with Matthew Miller (Chuck, Human Target), Leslie Morgenstein (Gossip Girl, The Vampire Diaries, Pretty Little Liars, The Lying Game, The Secret Circle, The Sisterhood of the Traveling Pants), Gina Girolamo (The Secret Circle, The Lying Game) and Alex Graves (Fringe, The West Wing). The pilot for 666 Park Avenue was directed by Alex Graves. 666 Park Avenue is from Bonanza Productions Inc. in association with Alloy Entertainment (Gossip Girl, The Vampire Diaries, Pretty Little Liars) and Warner Bros. Television.

666 Park Avenue, starring Terry O’Quinn, Rachel Taylor, Dave Annable, and Vanessa Williams, premieres Sunday, September 30 at 10/9c on ABC.