Adult Swim is letting its fans design their own DVDs. Starting Today, visitors to AdultSwimShop.com can choose 110 minutes’ worth of TV episodes, some artwork for the DVD case and disc face, as well as create a menu and title, and Adult Swim will mail the finished product to them for $20.

Adult Swim is Cartoon Network’s late-night programing block that includes shows like “Robot Chicken,” “The Drinky Crow Show” and “Lucy, Daughter of the Devil.”

Adult Swim’s Build a Custom DVD launches with 100 episodes of those shows and others. By year’s end, its entire originals library of more than 1,000 episodes from more than 30 series will be available.

Christina Miller, Senior VP at Cartoon Network Enterprises says

“This is for the ultimate fan, and the Web site is a lot of fun”

Adult swim also distributes its content digitally via iTunes, Xbox Live and PlayStation Network.

The initiative is similar to Warner Archive Collection, whereby Warner Bros. lets consumers select classic film titles online for DVDs that are “manufactured on demand” and mailed. Warner Bros. and Cartoon Network share the same parent, Time Warner.