“Time-shifting” is a nifty new word, no?  Sadly, it’s not used to describe a newfound mutant ability, but rather the phenomenon of DVR viewing affecting ratings for television shows.  This new nomenclature is used to describe a viewing of a showup to seven days past its original airtime.

With the widespread use of DVRs, networks should consider this portion of show-viewing with heavier weight.   Sci-fi shows in particular seem to have strong “time-shift” ratings that should be considered despite comparatively lower ratings than other shows.

According to TVbytheNumber’s:

“In the last full week before Thanksgiving, Fringe (43%), Smallville (40%) and The Office (34%) posted the largest percentage ratings increases in Live Plus Seven day DVR viewing from their Live Plus Same Day adults 18-49 ratings (November 16-22).”

Other shows like “Heroes”, “V”, and “FlashForward” also added 30% to their viewership numbers.  In the meantime, we wait till our shows come back on in the new year.

I know that I, for one, am a DVR queen.  I almost never watch anything live anymore!  Do you “time-shift”, too?

[Source] TVbytheNumbers