Did you watch it? Did you, perhaps, tweet about it? Because I did. And I wasn’t alone. Sharknado 2: The Second One premiered last night on Syfy and it was a riot. It was absolutely hilarious, as it was meant to be. Totally campy, and so much fun because it was so outrageous.
And as I said, I wasn’t the only one who checked in, or felt the need to tweet something about it, because the movie apparently inspired one billion tweets, and is considered to have been the most social movie on TV ever, as well as being the highest rated Original Movie on Syfy ever.
As you might imagine, Syfy is pleased, and is happy to make a certain subscription TV series eat a little – ahem – crow:
SHARKNADO 2: THE SECOND ONE DEVOURS THE WORLD
RECORD-SETTING 3.9 MILLION TOTAL VIEWERS AND 1.6 MILLION ADULTS 18-49 FOR SYFY ORIGINAL MOVIE
ONE BILLION TWITTER IMPRESSIONS – THAT’S NOT A TYPO!
MOST SOCIAL MOVIE ON TV EVER
BEHEADS GAME OF THRONES IN SOCIAL ACTIVITY
NEW YORK – July 31, 2014 – Lions and tigers and sharks, oh my! Syfy’s pop culture sensation Sharknado 2: The Second One absolutely devoured the world during last night’s July 30 premiere, becoming the channel’s most watched Original Movie ever with 3.9 million total viewers and 1.6 million Adults 18-49. The movie also averaged 1.8 million Adults 25-54.
Sharknado 2 delivered One Billion (yes, with a B) estimated impressions for Sharknado Twitter conversations.
At one point, Sharknado 2 held all top 10 trending topics in the United States. There were more mentions of Sharknado on Twitter than #MileyCyrus on the day of MTV’s 2013 VMAs, #kimye on Kim and Kanye’s wedding day and #transformers4, #thelegomovie, #godzillamovie and #22jumpstreet on each movie’s worldwide premiere day
Sharknado 2 is the most social movie on TV ever and was more social than any episode of Game Of Thrones, The Bachelorette or Survivor.
In addition to the social media storm, Sharknado 2 soared 183 percent among total viewers, 190 percent among Adults 18-49 and 185 percent among Adults 25-54, compared to the first Sharknado movie premiere on July 11, 2013.
Sharknado 2 beat numerous broadcast programs in prime including CBS’s Extant, Fox’s So You Think You Can Dance and ABC’s Motive among Adults 18-49.
Syfy will unleash Sharknado 2 again Saturday, August 2 at 7PM and Sunday, August 3 at 9PM (ET/PT).
A production of The Asylum, Sharknado 2 starred Ian Ziering, Tara Reid, Vivica A. Fox, Mark McGrath, Kari Wuhrer and Judah Friedlander, with cameos including Kelly Osbourne, Andy Dick, Perez Hilton, Judd Hirsch, Robert Klein, Kurt Angle, Salt N’ Pepa’s Pepa (Sandra Denton), Biz Markie, Matt Lauer, Al Roker, Kelly Ripa, Michael Strahan, Richard Kind, Kelly Oxford, Billy Ray Cyrus, Wil Wheaton and Robert Hays.
Sharknado 2 was directed by Anthony C. Ferrante from a screenplay by Thunder Levin.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)
