Joe Quesada, Editor In Chief of Marvel has said that the publisher will not attempt to capitalize on the success of Twilight by releasing its own vampire series. The latest movie in the popular franchise New Moon recently broke box office records, but the Marvel exec is adamant that his firm will not be jumping on the bandwagon.

Quesada said,

“It’s not something we’ve actively looked to saying, ‘How do we get our own Twilight?’ I think that’s fool’s gold, It’s the same thing when you look at Harry Potter. It’s very much the same concept as X-Men, except you replace magic with mutant powers. But the whole school aspect of it has it all there.”

“If you dig into Twilight, you’ll see some themes of the stories we already do, but I think it’d be foolish to chase that trend.”

Quesada went on to praise Stephenie Meyer’s record-breaking series for its universal appeal.

“There’s something about Twilight and how it depicts vampires that’s been successful for them.

“The last time this was really that successful was when the Lestat books (Anne Rice’s The Vampire Chronicles) were out, but that captured more of a mature audience than this. This is not just capturing young girls, but their moms and everyone in between. It’s wonderful, and I hope it has lasting power.”