Fox has released a new featurette that has James Cameron talking about the science and hardware that can be found in the film. The video also reveals a few more details about the movie, such as the fact that it takes nine years to reach Pandora, which you spend cryogenically frozen.

Check out the featurette below.

Avatar: Human Hardware Featurette

Augmented Reality, which launches movable 3D images or games on computer screens when an item is held up to a webcam, will be used to promote Avatar.

McDonald’s will use augmented reality to promote its Big Mac to young adults and to entice kids to request more Happy Meals through “Pandora’s Quest,” a series of online games that are playable, and toys that light up and move, when using a webcam.

While it’s common for McDonald’s to use movies to promote Happy Meals, “Avatar” marks one of the first times the company has turned to a pic to target young adults.

Coca-Cola hopes the film can promote Coke Zero — aimed at 18- to 24-year-old males — and has plastered AVTR (the name of the pic’s military program) on 140 million cans and 8 million refrigerator packs in the U.S. alone. When held up to a webcam, a Samson helicopter takes off onscreen that can be controlled by moving the can.

And to give its toys a high-tech twist, Mattel has created a line of action figures, vehicles and alien creatures that come with an i-Tag, created by Total Immersion, that reveals special content when shown to a webcam.

Since “Avatar” is a new property, Fox needs to educate auds on the characters, creatures, vehicles and overall world that will be seen in the film. The partners will all do so through exclusive videos and animated content and background info that may not necessarily be seen onscreen when the pic unfolds.

Check out the Augmented Reality Demo for AVATAR Below

AVATAR Augmented Reality Demo

Avatar hits conventional, 3-D, and 3-D IMAX theaters on December 18th.