Transformers 2 Wants To ‘Augment Your Reality’


To promote Transformers: Revenge of the Fallen, Paramount Pictures International has created an augmented reality website which allows you to wear a virtual Optimus Prime mask, watch footage from the film with a mini-virtual Bumblebee, and more.

‘We Are Autobots’ has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion. Check out the video demo below, or head on over to the website WeAreAutobots.com


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Written by SciFiMafia

SciFi Mafia® Staff