One of the summer’s most anticipated blockbusters will not be released this year at all. Paramount Pictures’ G.I. Joe sequel, G.I. Joe: Retaliation, starring Channing Tatum, Dwayne Johnson, Bruce Willis and more, is being pushed back in order to make it into a 3D movie in post-production.
According to Deadline, Paramount is pushing the release date of G.I. Joe: Retaliation to March 29, 2013. What is the reason for the sudden push a month from the original release date? The studio hopes to rake in a bigger foreign box office by making this a 3D film. The studio had already begun kicking the promotion the film into high gear with the original June 29th release date closing in, including buying Super Bowl commercial time. Paramount will undoubtedly have to reassess its advertising strategy due to this move.
Synopsis:
A follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300M worldwide, Paramount Pictures, MGM and Skydance Productions, in association with HASBRO and di Bonaventura Pictures, commences production on G.I. JOE: RETALIATION. In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.
G.I. JOE: RETALIATION directed by Jon M. Chu and starring D.J. Cotrona, Byung-hun Lee, Ray Park, Adrianne Palicki, Jonathan Pryce, RZA, Ray Stevenson, Channing Tatum, Bruce Willis and Dwayne Johnson is slated to hit theaters on March 29th, 2013.
